Partnered with Victoria Beckham to launch her eponymous beauty line. From initial brand identity work to go-to-market planning, campaign creation, and digital design.
Created campaigns since the initial launch to bring to market various categories and products, such as Eyewear, Complexion, and Lip which continue to build upon Victoria Beckham Beauty’s legacy of style at the intersection of luxury performance and clean beauty.
BabyBlade Launch I Suit Your Look
The ask was to return to VBB Studios to launch the BabyBlade Microfine Brow Pencil, the secret to creating a fresh feathered brow, the VB way.
We frame our point of view with sharp lines and tailored tips. The ‘Suit Your Look’ campaign showcased the power of strong brows with a sophisticated and cool attitude. Elegant tailoring and clean beauty looks created an elevated editorial feeling that is quintessentially Victoria Beckham.
We continued our editorial approach with application and social videos featured on Victoria Beckham Beauty's social channels and website to highlight the six-shade range.
