Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of the brand ethos. Maluma and Hennessy have worked together since 2019 on different initiatives rooted in the celebration of the impact Latin culture has in art, music, and fashion.
Maluma x Hennessy V.S.O.P Launch
In celebration of the three-year partnership with Maluma, Hennessy released a limited-edition V.S.O.P bottle. The bottle was designed entirely by the Colombian artist — who became the first musician ever to design a limited-edition bottle for Hennessy.
To launch Maluma's LE bottle, we were tasked with developing a social campaign to tease, excite and promote the collaboration with the artist. The campaign and bottle design were inspired by the many perspectives of Maluma reflected in the neon hues, shapes, and crystalline world we created for the collaboration.
Papi Juancho Tour
Hennessy was the official sponsor of the Papi Juancho tour in the USA. We created immersive VIP experiences for fans to celebrate the vibrant rhythm and flavor of Maluma’s music in top markets, including Los Angeles, Las Vegas, Chicago, New York, and Miami.
Through Hennessy social, we gave the audience a live view of the tour in each city with unique BTS moments and interviews with the artist. We produced and post-produced content for social in less than 24 hours to give fans a timely and exclusive sneak peek of the Papi Juancho Tour.
Client Overview
Social AOR
Brand strategy, campaign development, content creation, and production
Social content calendar (paid and organic)
Live event coverage