The Natural Diamond Council mission is to protect and promote the integrity and reputation of natural diamonds. Their brand and social presence had very low awareness and engagement with millennials, so to grab their attention, we gave the brand a total refresh that inspires shareability while communicating that diamonds are real, rare, and valuable.

To relaunch the brand on social media, we developed a content strategy aimed at elevating the brand, as well as established an iconic voice that could penetrate cultural conversations.

Below is a sample of campaigns created for their social and digital calendar that showcases our approach to creating custom editorial content for specific brand temples.

Diamond Gift Guide

To inspire seasonal gifting, we tapped four key cultural influencers to curate their own take on a natural diamond gift guide for the holiday season. Each influencer’s guide included pieces from a variety of price tiers—to show how diamonds are the perfect present no matter your budget or taste.

Organic Luxury

Polished diamonds are rare and beautiful miracles whose otherworldly qualities fuse the magic of nature with the artistry of human genius. To celebrate their inherent beauty and designers’ skillful craft, we shot beautiful still-life imagery that captures diamonds in an unexpected and artful manner, balancing nature with fine art inspirations.

Early Objects

This concept used richly hued, exotic flowers and plants to connect diamonds back to their earthly origins. A rich palette and elegant textures evoke the holiday season, while spotlighting and warping animations with matching sound effects focus on nature—in both the floral props and the diamonds themselves.