JOHN HARDY FALL ’19
Rooted in Balinese heritage, John Hardy’s 'Made for Legends' campaign is an invitation for women to be their own legend, celebrating the everyday strength, power and unapologetic self-expression that lies within every woman. The campaign featured Penélope Cruz and Adwoa Aboah, inspiring women to boldly assert their individuality through John Hardy’s new Lahar collection.
Results
Over 2.2 billion impressions, resulting in a 145% sales increase and a 200% increase in social following.
Campaign Components
Campaign strategy, creative direction and execution
Social toolkit
Print and digital toolkit with over 250 layouts for magazine, catalogs, newspaper, OOH Billboard, OOH Duratrans, and Digital Display
PR approach